The creative elements of my coursework are all part of a coherent promotional pack for the song. This will have to reflect the genre of the song. It will include items to advertise my music video, such as posters, adverts, and a Digipack. The Digipack is effectively a DVD cover for the music video we are producing.
The Digipack (CD/DVD) will feature the song we have chosen and the video we are making. It will be for a whole album. My cover will be produced using Adobe Photoshop and will contain four panes of which will feature images I have taken.As I feature in the video I have taken the images of myself by putting the camera on a tripod.
I am going to analyse two Digipacks from the same genre as 'The Temper Trap' which is Alternative Rock.
This is a DVD digipack for The Cure's 'Greatest hits'. The image on the front is of a person with their hands out. Their hands cover their face possibly showing that they don't want the audience to see them. The colours are contrasting of eachother which makes them stand out from eachother. The colours are also quite bright, this makes it eye cacthing. The image of the stars are blurred, this could represent distortion or confusion. The track lists are in a very small and narrow font. This is also slightly blurred, this makes it more difficult to read, meaning the audience will have to look at it longer to understand what they are reading.
This Digipack is for Orbitals album 'The Altogether'. The colour scheme of this Digipack is very basic, only using three colours. However these colours are very contrasting of eachother which means the writing and images stand out. The use of illuminious orange text and images, contrasts with the dull grey background. The front of the Digipack is plain with only one large image of orange skulls on the front, and the title in the top left hand corner. The font used is a digital style font. This font also isn't easily legible as its also very small. It uses larger paragraphs of writing indicating the details of the Digipack such as the content of it, and its directors. Similarly to The Cures digipack, it only has one large image on the front of it making it basic but concise.
These are the flat plans for my digipack:
This my first idea for the front and back covers for my digipack. The character looks isolated and the facial expression is blank. It will be a long shot that also enables us to see a bit of the setting. The font is a decorative font that will run along the bottom of the photo. I have used the path on the back cover to put the track list on. On the front cover my idea is to have half of it being the tree and the other half the character. I think this works well as the images on the front and back correspond with seeing the character from the front and the back.
This is my second idea for the front and back cover of the digipack. I like the close up on the front as it can show the emotion of the character which can immediately give them a feel for the video.I will have the title of the digipack running vertically down the side However I don't think the image on the back works well as a back cover. The eye takes up most of the space meaning it could be difficult for me to find a colour of the text to write the track listing on that is easily legible.
This is my third idea for the front and back of my digipack. The front page is of the rear of the character walking into the forest. I think this idea works well as it shows the character being lonely which fits in with our narrative. However I think this would make more sense to be put on the back of the digipack and have a front shot on the front of it. I would have the title of the digipack running across the top as if it was in the trees. The back of this digipack idea has the track list following the shape of the tree which is positioned next to a river. I do like this idea but I think there could be practical issues with finding a tree that is of a suitable shape.
This is my first idea for the inner part of my digipack. I have used the tree bark to create distortion because it is unclear to the audience where we are. I think the close up would work better on the front of the digipack rather than the inside but the tree is a good idea for the page with the CD on it as it isn't too complicated.
This is my second idea for the middle two pages of my digipack. The left page is a high angle shot of the characters shoes which are military boots. You can see the forest floor in it. This then carries on onto the right hand page with the CD on it.
This is my final idea for the middle of my digipack. The left hand side is a Point of view shot of what the character would see when looking through the barriers towards the river. I was thinking I could possibly put some lyrics on the barriers. On the right hand side is a close up of the trees. I think both of these ideas work really well together because they are not too complicated.
This is my final digipack front and back cover. My digipack is a reflection of our final music video. Both of the images on these pages of the digipack show the setting as desolate and the character as lonely.
I have used white eroded style text that has a black background.I feel that this font fits in well with the alternative rock genre and is also easily legible. Also because it has a black background, it stands out well against the images. To make sure that my products are consistent, I have used the same font on the spine of the digipack. On the back of the digipack I have used a bold block font. I feel this also fits in well with the genre of the song- alternative rock.
On both of these images I edited the brightness and contrast. This is to make them more sharp and defined.
I made sure I had all the important elements of the digipack on the back. such as the DVD logo to recognise that some of the tracks also have videos, duration, disc format, colour mode, language, the bands record company logo 'Infectious', a copyright warning, The Temper Trap's website address, and a barcode.
I also edited the brightness and contrast on both of these images. On the left one I wanted the river to look more defined against the barriers and on the right hand side I wanted the branches to stand out more against the sky.
I also used the lyrics from the track we made the video for 'Sweet disposition'. I chose the lyrics 'won't stop 'til its over' because I feel they fit in well with the narrative of the story of drinking because of a relationship problem.
I have posted my digipack pages onto a Facebook page to gather feedback. This will allow for feedback from The Temper Trap's target audience which is younger people. Young people are typically the main users of Facebook. Also Facebook users are a mixture of males and females which are also the target audience of The Temper Trap.
This is the feedback I received when I posted both parts of my digipack on facebook. From this I can establish that on the back cover, the writing at the top advertising the CD version of the album is too small and squashed up and I would need to enlarge it. Also I would change the colour of the track listing of the Digipack as it appears it is hard to read. In general, from this feedback I can establish that its a good digipack and works well for its purpose.
The skills I gained from this task are a development of my Photoshop skills from AS. This includes changing the colours of the fonts that have been downloaded from dafont.com and editing the pictures to make them more suitable for the genre of the band
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